Direct Line’s first Facebook campaign, ‘The Desperate Journey Trilogy’ stars a family coping without their car in three situations - ‘holiday’, ‘school’ and ‘work’ - with hilarious consequences.
This morning, the legendary Saatchi & Saatchi New Creators’ Showcase (NCS) enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained. Taking place at the Lumière Théâtre at the 2019 Cannes Lions International Festival of Creativity, the show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across…
Direct Line’s new campaign 'Hens' which launches its guaranteed hire car proposition that keeps drivers moving, sees Winston Wolf coming to the rescue of ‘Julia and the girls’ who are on their way to a hen party when their car is hit by a cou
On Tuesday 11 December, Saatchi & Saatchi London and Direct Line won a Gold at the DMA Awards for a Direct Line campaign which used data to target hundreds of thousands of existing customers with completely personalised content. The campaign saw personalised films being served to Direct Line home insurance customers when they were around a month outside of their renewal date and showed them exactly…
Highlighting the importance of a bathroom and its role in the home where the big things in life happen, bathstore’s latest campaign stars ‘Duck’ observing some of these moments whilst in the bathroom.
Toyota’s new campaign pits cricket legends Michael Vaughan and Glenn McGrath in a head-to-head one-off driving challenge to determine who could get one up on the old enemy and #settlethescore at the wheel of a GT86 coupe, instead of at the wicket.
Toyota Auris Hybrid’s new ITV Movie sponsorship idents, celebrate real life situations that should be rewarded but are normally taken for granted, and each focuses on a different award category.
Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Today, Betway, the online betting, casino and sports company, has appointed Saatchi & Saatchi London as their new lead creative agency. Saatchi & Saatchi will work towards a major global campaign launch and regional roll out in 2019, supporting Betway’s growth into new markets worldwide. The creative work will be rolled out across the UK, Ireland, Italy, Germany, Belgium and…
Winston Wolf reprises his role as the ‘fixer’ in Direct Line’s new ad for Home Insurance Plus.
Toyota Auris Hybrid’s new Pan European campaign stars American actor and comedian Regan Burns, hooked up to a lie detector.
'Pooface' is the first film created for Pampers Wipes new “Don’t Fear The Mess!” campaign. Set to the classic score Thus Spoke Zarathustra by Strauss, the film charts in super slow motion, a big moment in ten young babies lives: doing a poo.
Saatchi & Saatchi London has created a series of striking digital animations and print executions for Campaign, the global advertising media brand.