This morning, the legendary Saatchi & Saatchi New Creators’ Showcase (NCS) enticed over 2,000 Cannes delegates to get out of bed and invited them to be inspired, educated and entertained. Taking place at the Lumière Théâtre at the 2019 Cannes Lions International Festival of Creativity, the show lasted 60 minutes and presented the very best, groundbreaking directorial talent from across…
F.R.H.A.N.K, the world’s first artificially intelligent snacking and gaming robot co-created by a social community, shares a film of his story so far.
HomeAway’s global TV campaign ‘The Whole Story’ is a tale of two halves that make a whole story, showing how only HomeAway can offer a truly "whole holiday".
On Tuesday 11 December, Saatchi & Saatchi London and Direct Line won a Gold at the DMA Awards for a Direct Line campaign which used data to target hundreds of thousands of existing customers with completely personalised content. The campaign saw personalised films being served to Direct Line home insurance customers when they were around a month outside of their renewal date and showed them exactly…
European Tour’s 'Drama on the World Stage', focuses on the excitement created every time a professional golfer addresses the ball in front of thousands of spectators and millions of viewers.
EE’s new campaign promoting ‘EE TV’, sees Kevin Bacon drop in by helicopter on famous telly-loving duo Stephen and Chris.
As part of its ‘Go Fun Yourself’ campaign for Toyota AYGO, ‘X Marks the Spot’ features four musical comedians ‘pranking’ passers-by, as they walk over a giant version of the X shape (that appears on the front of the all new AYGO) that was laid on the
HSBC’s new global campaign 'Anyone's Game' promotes the bank’s international golf sponsorship portfolio which supports all levels of the game from grassroots to elite.
Saatchi & Saatchi London’s “Fixer” campaign for Direct Line, has been included in Campaign Magazine’s Top 10 Most Effective Celebrity Campaigns. The idea for The Fixer was born in 2013, out of research that told Direct Line that when things go wrong, people want an insurance provider who will get the problem fixed as quickly as possible. To fix the…
Direct Line’s brand overhaul stars Harvey Keitel as Miramax’s cult classic Pulp Fiction character, Winston Wolf, fixing Britain's insurance dilemmas using Direct Line's new propositions.
Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of 72andSunny New York, as its Chief Creative Officer. Joining on October 1, Vega will lead the agency’s creative department and build on its existing creative success. His appointment completes the Saatchi & Saatchi London management team, alongside Sam Hawkey (Chief Operating Officer), Richard Huntington (Chief Strategy Officer) and…
Mattessons latest print and social campaign for Fridge Raiders saw them offer Luis Suarez a job, as an official meat taster, after the Uruguayan footballer apologised for biting an opponent during a World Cup match.
Toyota’s ‘Go Fun Yourself’ campaign for the new generation AYGO, teams up with online pranksters, comedians, improv actors and YouTube stars to co-create a platform of fun.
Unveiling its sponsorship of the 2014 FIFA World Cup in Brazil, Visa reunites with the star of its London 2012 campaign, Usain Bolt.