"Saatchi & Saatchi work for Direct Line honoured in Campaign's Annual Brand Story of the Year"

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Direct Line was named 2017 Brand Story of the Year in Campaign’s Annual issue, in recognition of the company’s desire to change the nature of the insurance industry, using technological innovation to future-proof the business of insurance. Campaigns like “Fleetlights,” “The Smart Crossing” and the “Shotgun” app were praised alongside our TV campaign featuring Harvey Keitel as fixer “Winston Wolf.”…

“Saatchi & Saatchi wins ‘Best of the Best’ Digital Campaign at Campaign Big Awards”

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Saatchi & Saatchi London won the ‘Best of the Best’ award in the Digital category at last night’s Campaign Big awards. The coveted award was won for “Magenta Unleashed”, a campaign which launched in April this year for Deutsche Telekom. At the heart of the campaign was a revolutionary smartphone app, The Lenz App, which harnessed the iconic Deutsche Telekom colour to create a new medium for…

Saatchi & Saatchi London wins three Gold Awards at the 2017 LIA Awards

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Saatchi & Saatchi London celebrated winning three gold awards at last night’s prestigious LIA awards in London. All three golds were awarded for the “Magenta” campaign for Deutsche Telekom in the categories of Non-Traditional: Utilities, The New: Augmented Reality and The New: Media Innovation. The ‘Magenta’ campaign was brought to life through a smartphone app, The Lenz App, and harnessed the iconic Deutsche Telekom colour…

Toyota AYGO 'X Marks the Spot' (Integrated)

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As part of its ‘Go Fun Yourself’ campaign for Toyota AYGO, ‘X Marks the Spot’ features four musical comedians ‘pranking’ passers-by, as they walk over a giant version of the X shape (that appears on the front of the all new AYGO) that was laid on the

Cannes Lions 2017: Saatchi & Saatchi London celebrate a Gold, four Silvers and four Bronze Lions for Deutsche Telekom, Mattessons and Direct Line

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Saatchi & Saatchi London have had a successful run at the iconic and prestigious Cannes Lions International Festival of Creativity this year. The festival closed with Saatchi being the second most awarded UK agency, with a total of 9 Lions across multiple campaigns. Deutsche Telekom ‘Magenta’ won four Lions: Gold in Outdoor: Ambient Experiential & Immersive Digital, Silver in Outdoor:…