OBV, "Fake Views"
The gold winner in this category is 'The ad break we never expected to be in', by PHD, ITV and Saatchi & Saatchi for The British Heart Foundation.
EE: A live AR performance powered by 5G
Direct Line Group has taken home the prestigious Grand Prix award at the Marketing Week Masters. The brand launched its ‘We’re On It’ campaign last March, replacing its highly effective ‘Fixer’ activity. Not only was it a tough act to follow, the insurance business launched just as the pandemic was taking hold, but overnight the new activation exceeded expectations by…
Direct Line: We're on it
Marie Curie’s new campaign aims to highlight the way people avoid talking about death and dying by using euphemisms to encourage more people to start a conversation.
That millions of customers switched to online shopping during the pandemic and e-commerce raced forward decades in just a few weeks, needs little explanation. But what does need grasping are the secondary impacts this shift is having on shopping behaviour To take stock of the emerging shopping trends triggered by one of the most disruptive experiences in living memory,…
Revolutionary Fleetlights technology introduced to save lives at sea